Positioned to partner with companies seeking an intentional approach.

Resume

Professional Experience
1.0

+Intention
Principal, Brand Partner
July 2017–March 2023

Founded +Intention with business partner and former Managing Director of Sandbox. Leveraged experience building teams, implementing systems, and growing business. Grew the studio from two to twelve team members. Drove business success, with over $2MM in annual billings and operating between 32%–35% profitability. Created campaigns for start-ups, small and mid-market companies, as well as above-brand initiative for a global healthcare company.

Key Achievements

• Developed market-shaping strategy for Takeda’s Gastroenterology franchise

• Awarded Strategic Partner status by Takeda’s Gastroenterology franchise

• Developed and facilitated a multi-year initiative for Takeda, involving physicians, nurses, advocacy groups, and payors, consisting of monthly work sessions and an annual summit

• Developed brand and pitch items for Tevosol, contributing toward sale for $56MM

• Developed market-shaping strategy for Creospan

Clients

Takeda | Valent BioSciences | Pediatric Associates of the North Shore | NightWare | Tevosol Transplant Technologies (Corporate, EVOSS) | Tulip Tree Gardens | Creospan

Sandbox
Vice President, Creative Director
May 2016–June 2017

Brand Strategist (Contract)
October 2015–April 2016

Led a creative team of 45 employees across offices in Chicago and Los Angelesfor one of the 500-person agency’s four business units. Co-managed a broader team of 60 employees in the business unit. Drove business success, with $16MM in annual billings and operating between 22%–26% profitability. Developed market-shaping strategies, securing long-term client contracts. Developed above-brand and branded campaigns. Contributed to winning pitches. Part of Leadership Team.

Key Achievements

• Developed market-shaping, leadership strategy for Baxalta’s (now Takeda) Primary Immunodeficiency (PI) products and Immunology (Ig) franchise

• Awarded Agency of Record (AOR) by Baxalta with first right of refusal

• Developed market-shaping strategy for Ultiva, a branded analgesic from Mylan

• Won pitch for Xillia Pharmaceuticals’s Institutional Business

Clients

Baxalta/Shire (Ig therapies for Primary Immunodeficiency Disease: Gammagard, HyQvia, Cuvitru) | Mylan (Institutional, Ultiva, Perforomist)

Discovery USA
Vice President, Creative Director
August 2014–May 2015

Creative Director (Contract)
March 2013–September 2013

Led a creative team of 10 employees. Focused on therapeutic nutrition and portfolio expansion for Abbott Nutrition. Worked on specialty markets and rare diseases. Utilized advertising, medcoms, advocacy, and speaker bureau.

Key Achievements

• Developed brand architecture for the Astellas Pharma’s transplant business

• Won pitch for Circassia’s Cat-SPIRE, a next-generation allergy immunotherapy

• Won pitch for Bard’s Port Access Business

Clients

Abbott Nutrition (Ensure, Glucerna, Similac) | Astellas Pharma | Bard

thinktank
Principal, Creative Director
August 2011–August 2014

May 2015–April 2016

Collaborated with other industry professionals and agencies, developing strategic plans, designing visual identities, and designing brand campaigns for clients across areas, including: healthcare, B2B, real estate, and property development.

Key Achievements

• Developed strategy and campaign for Abbott Diabetes Care

• Developed strategy and campaign for Roche Diagnostics and Roche Corporate

• Developed market-shaping strategy for Hospice of Southern Illinois

Clients

Abbott | Roche | Northwestern University’s Center for Advanced Molecular Imaging | CDW |Tenant Advisory Group | Preservation of Affordable Housing | Hospice of Southern Illinois

Hamilton Communications
Corporate Communications Officer/
Creative Director
October 2010–August 2011

Worked directly with the Owner to set strategic initiatives, write corporate communications, and develop company collateral. Trained on numerous strategic tools and frameworks. Transitioned to Creative Director to help lead brand teams.

Clients

Baxter (Hemophilia: Advate, Recombinate; Immunology: Gammagard, HyQvia)

Goble & Associates
Associate Creative Director/
Group Creative Director
July 2006–October 2010

Collaborated with Account Directors at a 90-person agency to produce marketing programs and B2B communications within the healthcare industry. Developed multi-year campaigns to launch new products and rebranded existing service lines. Responsible for project strategy, design and copy direction, and execution.

Key Achievements

• Designed brand architecture, brand, and campaign for Hospira LifeShield

• Restructured brand architecture for Hospira’s Medication Management Systems

• Designed and developed campaign for Hospira’s Medication Management Systems

• Designed and developed campaign for Hospira Corporate

• Awarded Agency of Record (AOR) by Hospira with first right of refusal

Clients

Hospira (VisIV, LifeShield, Medication Management Systems, Hospira Corporate) | Phadia |Abbott Laboratories | Solvay Pharmaceuticals (Marinol) | Upsher-Smith Laboratories

JP Morgan Chase (Contract)
Art Director
May 2005–June 2006

Developed flexible design system used across service areas for published reports and collateral materials. Developed event materials for 2005 Sibos conference in Copenhagen, Denmark, a global financial services event.

Bagby & Company (Contract)
Art Director
August 2004–Spring 2005

Developed product identities, marketing materials, and advertising campaigns for both B2B and B2C audiences.

Clients

McDonald’s | Sony (Walkman) | International (formerly International Harvester)

Colemen Partners
Creative Director
March 2003–August 2004

Built creative department and project management function of new agency. Developed programs for clients across areas, including: healthcare, industrial, and recreation.

Clients

American Pharmaceutical Partners (Steri-Tamp, Therapies) | Pure Fishing | Grainger | Illinois Tollway

Edelman Worldwide (Contract)
Senior Designer
April 2002–December 2002

Designed sales kits, collateral materials, campaign ads, and point-of-sale materialsfor both B2B and B2C audiences.

Clients

Bacardi | Serta | Bunge | Blackwell Consulting Service | Rainbow PUSH Coalition

Otherwise Incorporated
Senior Designer
August 1998–October 2001

Exposed to large-scale, corporate identity programs. Led long-term projects, collaborating with clients, product design teams, and architects. Developed concepts for environmental designs and wayfinding elements. Designed systems for organization, categorization, and codification.

Clients

Steelcase, in partnership with IDEO | Steelcase (Workstage) | Lycée Français de Chicago | Centrum Properties, in partnership with Gensler | Midas | Orbitz | Grant Thornton

Tangent Design
Graphic Designer
September 1997–June 1998

Designed collateral materials, campaign ads, event materials, and annual reports for both B2B and B2C audiences.

Bridgewater Design
Graphic Designer
May 1997–September 1997

Designed collateral materials, point-of-sale materials, and product packaging for both B2B and B2C audiences.

Memberships & Organizations
2.0

American Institute of Graphic Arts (AIGA)
Chicago Chapter

Chicagoland Chamber of Commerce
Served on Healthcare Council

Education
3.0

University of Illinois at Urbana-Champaign
Bachelor of Fine Arts Degree, Graphic Design
May 1996

University of Wolverhampton, England
Study Abroad, 1995