I deliver solutions by leveraging complementary skill sets.
I’ve built teams, implemented systems, and grown business. And when you combine that experience with the global clients I’ve worked with to deliver strategic, brand-inspired solutions, you get someone who’s perfectly positioned to partner with clients to drive business forward.
It’s my belief that a strategically built brand paired with carefully crafted design can strengthen the success of a company or organization. It takes a comprehensive approach for a brand to truly contribute to a company realizing its full potential. By coupling these different, yet complementary components, I’m able to deliver work that gets to the heart of a client’s business needs.
I welcome the opportunity to demonstrate how I can benefit your organization.
Terry Lawrence
Creative Director and Brand Strategist
I’m Terry Lawrence, a Creative Director and Brand Strategist with more than 20 years experience across many industries, including: consumer, B2B, and health and life sciences. Most recently, I was the founder and principal of +Intention, a strategic branding and design studio comprising designers, copywriters, project managers, and account members, which I built and ran for nearly six years. Prior to that, I worked at a number of advertising agencies and design studios in Chicago. I combine both my classically trained, high-design background and my process-driven, strategic approach to solving brand challenges.
Among my most noted accomplishments in driving organic growth and developing brand strategies are: restructuring the service offerings and product brands for Hospira’s medication management system; reimagining and designing the brand architecture for Astellas’s transplant business; developing the market-shaping, leadership strategy for Baxalta’s (now Takeda) Primary Immunodeficiency (PI) products and Immunology (Ig) franchise; and developing the market-shaping, leadership strategy for Takeda’s Gastroenterology (GI) franchise which, among other things, produced a first-of-its-kind industry workstream and annual summit comprising physicians, nurses, advocacy groups, and payors.
Throughout my career, my work has been recognized more than 40 times by numerous design organizations and design publications, including the Best in Show HOW International Design Award, American Center for Design 100 Show, and numerous PRINT Magazine Awards. I’ve been professionally affiliated with the American Institute of Graphic Arts (AIGA) and have juried various design and advertising award competitions. I’m also a member of the Chicagoland Chamber of Commerce and serve on the Healthcare Council.
Awards and Recognition
2022
DNA Paris Design Awards_Winner
Davey Awards_Silver Award
Creative Communication Award_Winner
16th Annual IDA International Design Award_Bronze Award
2021
Creative Communication Award_Best of Best
Creative Communication Award_Winner
15th Annual IDA International Design Award_Bronze Award
15th Annual IDA International Design Award_Honorable Mention (3)
2019
Creative Communication Award_Honorable Mention (2)
2018
12th Annual IDA International Design Award_Honorable Mention
2012
AIGA Chicago Snapshot Book
2009
American Pixel Academy’s Fexy Awards_Gold Award
Summit Creative Awards_Silver Award
Summit Creative Awards_Bronze Award
Davey Awards_Silver Award (2)
23rd Annual Rx Club Show Awards (3)
39th Annual Creativity Awards_Silver Award
39th Annual Creativity Awards_Honorable Mention
2007
Davey Awards_Silver Award
Dx Awards (2)
Summit Creative Awards_Bronze Award
21st Annual Rx Club Show Awards (8)
2003
ASTRID Award_Silver Award
2001
PRINT Magazine Regional Design Annual_Award Selection
2000
HOW International Design Magazine_Best of Show
PRINT Magazine Regional Design Annual_Award Selection
Twenty-Third Annual ACD 100 Show_Award Selection
Good Design Award–Chicago Athenaeum_Award Selection (2)
Center for Creative Studies, Detroit_Permanent Collection
Some of my past client experience.
