Built with the business challenges of today’s mid-market companies in mind.
Mid-market companies are under constant pressure to perform. From competing with bigger players at a fraction of their budgets to attracting the right talent in order to succeed, effectively navigating these demands is a constant challenge.
But that’s where we can help. We work with companies to address these challenges through their brand. A brand that’s built with purpose should not only relieve these pressures, but fully support your business every step of the way.
At +Intention, we believe in building brands that:
Drive Growth
Create Culture
Inform Decisions
Overview
Our focus is on addressing areas that can deliver success.
Even with everything that a well-crafted brand can do for the long-term success of an organization, many companies may not invest in their brand like it is their business.
By building a brand that is grounded in your core values and expressed in an authentic way through visuals and messaging, you then have the power to impact your business in ways previously unrealized.
Drive Growth
The growth of a company is heavily influenced by three things: a relevant product or service that’s competitively positioned, an engaged customer-base that values the offering, and an efficient use of resources that drives demand.
Through the development and application of your brand, you ensure you are not only articulating your value in a way that is compelling, but are leveraging marketing channels and tools efficiently and effectively.
Challenges we solve
Does our brand currently reflect our future aspirations?
How do we build upon past successes to create future opportunities?
How do we avoid commoditization and ensure customer loyalty in a changing market?
Are we getting the most out of our marketing and communication efforts?
Create Culture
The culture of an organization is often shaped by three things: the people who are hired, the way the company behaves, and the values that are expressed.
Through the inspiration and integration of your brand, you’re able to attract and retain top talent to ensure organizational alignment while building a community of inspired employees and engaged customers.
Challenges we solve
How do we position ourselves in today’s competitive market to attract the best talent?
How can we better leverage our culture to build a sustainable business?
Can a brand that customers want to associate with exist in a common category?
How can we give greater meaning to our everyday work to drive performance?
Inform Decisions
Decisions about a company can be made complicated by three things: competing priorities with finite resources, distracting noise in a competitive marketplace, and existing disconnects between behavior and values.
Through the guidance and direction of your brand, you’re better positioned to respond to change purposefully and prioritize your investments effectively while creating a credible connection with your employees and customers.
Challenges we solve:
How can our brand help us pivot with confidence when responding to shifts in the marketplace?
How do I ensure that my business’ success is a product of my broader team’s actions?
How do we establish lasting credibility with our customers today that will ensure their long-term loyalty tomorrow?
How do we leverage our company’s values to guide our planning for the future?