Utilizing Your Brand to Increase Customer Engagement
Middle market companies are realizing how fragile their connections are with their customers, and how reliant they are on marketing and channels to maintain that connection. So when something like a pandemic disrupts their approach, they’re not always sure how to pivot. When wondering where to turn, the most durable solution to support their business may be their most underutilized asset—their brand.
+Intention Principal, Julie Hamilton, recently sat down with Doug Farren on The National Center for the Middle Market’s podcast, The Market That Moves America, to discuss how brands can reinforce relationships between companies and customers.
Julie is a co-founder and principal of +Intention. With two decades as an established brand marketer and former advertising agency executive leading marketing efforts and brand initiatives for global organizations such as McDonald’s, Shire, and Hasbro, she brings both her extensive experience and electric energy to her work.